Hi, I'm Neil Berry, Product Designer & Builder

Senior UX Designer with 15+ years’ experience driving digital transformation through customer-centred design.

I lead UX for commercial insurance at Aviva and Direct Line, delivering end-to-end journeys that increase conversion, drive self-service adoption and reduce cost to serve.

My background spans insurance, financial services, charity, and logistics, where I simplify complex, regulated experiences.

This includes digital donation experiences, secure banking authentication, quote and buy journeys, self-service platforms, and fleet and driver compliance software, always balancing customer needs with commercial and operational outcomes.

Experience