Scaling Digital Giving Through Self-Service Campaign Design
Senior UX Design Manager - Charities Aid Foundation. 2016 - 2021
Charities needed a faster, reliable way to create donation campaigns to embed on their own sites. The existing process caused drop-offs, lost progress, and high support demand. Improving this experience was a strategic priority within the CAF Operating Plan to drive growth and scale digital capability.
- Faster and easier campaign creation for 10,000+ charities
- Reduced customer support demand, saving time and cost
- The wizard was cited as a key driver of Donate’s continued growth following launch. £870m in projected growth.
- Receipts 15 percent ahead of budget
Increasing CADF customer donations by 8%
CAF American Donor Fund (CADF), a leading platform in offering philanthropy services for dual UK and US taxpayers. A smart, tax-effective way to achieve greater impact with customers’ philanthropy. More than $1 billion donated since its creation. My UX improvements increased the amount of donations reaching charities around the world.
Redesigned Trust Account increased donations by 26%
Redesign provided expert guidance to individual donors, helping optimise their giving plans across the UK and internationally. This led to a 26% increase in donations to charities in 2021/22. Finalist at the UX UK Awards 2018 in the categories of Best User Experience and Best Impact on Business Goals.
